NOTE - This book is intentionally brief (40 pages), aimed at a reader with minimal free time looking to immediately improve their demo.Why do so many demos of revolutionary, game-changing products end with confused investors, overwhelmed buyers, and lost dollars? People leading demos are being forced to fit an ever-expanding feature set into their audience’s ever-shrinking attention span. Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass. Rob Falcone shines a spotlight on an important and often overlooked aspect of sales and investor pitches - the product demo. Just F*ing Demo! is packed with practical advice for maximizing the impact of your demos on your audience, and is an important read for anyone pitching a tech product. - David Bookspan, Founding Partner, DreamIt Ventures Rob Falcone is the Vice President of Sales at Zoomer, a San Francisco / Philadelphia based startup backed by First Round Capital (Uber), Y-Combinator (Airbnb), and DST (Facebook). He's worked with some of the world's leading retail brands, including Office Depot, Brooks Brothers, and Famous Footwear as a top performing sales rep at Monetate. Prior to joining Monetate, he co-founded an award winning social media startup that was selected for funding by DreamIt Ventures, one of the world's top 15 startup accelerators.   Rob earned his MBA from Drexel University in Philadelphia.