Address stubborn yellow and orange tones: We understand how challenging it can be to eliminate these pesky brassiness spots while preserving your hair's shine and vibrance. Meet the most friendly solution: a purple shampoo that neutralizes brassiness and leaves your hair with a cool-toned finish. Reach for this purple shampoo when you see yellow tones, using it once a week or every other shampoo, depending on how fast you want to see the results. A faster and more friendly one-step solution: When brassiness, yellow, and orange tones overpower your hair, causing uneven tones, it can greatly impact your hair's appearance. The use of harsh chemicals to alter color can significantly harm your hair. That's why we've gone the extra mile by developing a faster, more effective one-step solution to tackle brassiness. Opt for our reliable purple shampoo that's free from complications, dyes, and tints. Use this shampoo once or twice weekly to complete the job. Our purple shampoo is not a hair dye: But a powerful color-correcting accelerator for natural and color-treated gray and blonde hair. It contains natural violet pigments and works by depositing a violet tint onto your hair to neutralize any yellow, orange, or brassy tones. This formula combines these natural violet pigments with other natural ingredients to perfectly balance hair color, ensuring smooth, soft, and healthy-looking hair. It guarantees the ideal cool color toning and delivers hydration to strands while effectively reducing overall brassiness. Natural, safe, and gentle on the scalp: Our formula is specifically handmade and crafted to preserve vibrant, true-to-tone hair color using natural ingredients. With the power of natural colors derived from blueberry and blackberry extracts, our shampoo is absolutely safe, free from parabens, and exceptionally gentle on the scalp. Say goodbye to brassiness without compromising the health and strength of your hair. It can be used with other shampoos: Our purple shampoo can be used with Just Nutritive Gray Hair Shampoo, Blonde Hair Shampoo, or your choice of regular shampoo. Depending on your hair care routine, swap out your regular shampoo for our purple shampoo every few washes or once a week. Check out our how-to-use guide to make sure you’re getting all of its benefits. A faster and more friendly one-step solution to eliminate brassiness. Elevate the beauty of your blonde, bleached, gray, or white hair with our Purple Shampoo. This specially formulated treatment and tone accelerator is designed to remove and eliminate yellow and brassy tones, ensuring a vibrant, cooler, and more sophisticated appearance. For Gray and Silver Hair: Gray hair often has a wiry, porous texture that easily absorbs particles and is more likely to oxidize, resulting in a yellow and tarnished appearance. Airborne particles, sun exposure, hard water, and minerals like iron can seep into the hair follicle and cause yellowish,orange brassy tones. Eventually, the cuticle can create resistance to eliminating the brassiness with regular shampoos. Our potent cool-tone accelerator shampoo is specifically designed to tackle these unwanted tones. It saturates the hair cuticle with natural violet pigments, effectively neutralizing the yellow tones and leaving behind a stunning platinum-white color. For White Hair: Our purple shampoo is the ultimate solution for maintaining the beauty and vibrancy of white hair. It completely eliminates any brassy or yellow tones to achieve a cooler, more sophisticated look. With the power of natural purple pigments, it effortlessly combats brassiness and revitalizes hair color. Regular use of this shampoo helps maintain color freshness and control brassiness. For Salt and Pepper Hair: Even though purple shampoo is marketed towards blondes and gray hair, it's a valuable investment for those with salt and pepper hair. The natural purple pigment in this shampoo neutralizes yellow tones, controls brassiness, and refreshes hair color. By using it regularly, you can confidently maintain fresh, cool-toned hair and ensure that it remains vibrant, hydrated, and full of life. For Natural Blonde Hair: If your natural blonde hair is turning yellow due to minerals in the water, smoke, or other reasons, you can use our purple shampoo to help. It effectively eliminates brassy tones from your natural blonde hair and enhances the texture and tone of your locks. It is safe to use and can dramatically enhance your natural blonde hair's color, texture, and quality. For Colored and Highlighted Blonde Hair: Because treated hair is more prone to becoming yellow or orange, purple shampoo is an essential element in maintaining your new look. Using this toning accelerator weekly can work wonders in preserving the blonde color and correcting unwanted yellow, orange, or brassy tones. It will leave your hair cool, vibrant, and full of life.