This story says the popular phrase was coined by American cartoonist Arthur “Pop” Momand in his comic strip called (you guessed it) “Keeping up with the Joneses.” The comic book features the McGinnis family, which refers to the Jones family. It's the need for social recognition of the two protagonists that leads them to burlesque situations. Discover these adventures restored by "Comic Books restore". - Black and white edition, - square format: 8.5 "x8.5". - Soft Cover.