Enhances Dark & Red Coats – Specially formulated to bring out the richness and vibrancy in dark and red fur, giving pets a deep, healthy-looking shine. Revitalizes Dull Fur – Gently cleanses while depositing coat-enhancing ingredients that intensify natural color and restore luster. Soft strawberry scent. Soap & Paraben-Free – A gentle, pH-balanced formula that cleans without stripping essential oils, making it safe for regular use on dogs and cats. Fast-Rinsing & Residue-Free – Lathers easily, rinses clean, and leaves fur soft, manageable, and free from buildup. Trusted Groomer Formula – Used by professionals for over 55 years to keep dark and red-coated pets looking their best—proudly made in the USA.