TRAILBLAZER QUOTE: "Artfully ground and expertly roasted, every taste captured in this blend brings me back to that vibrant rhythm of life." - Eric Taylor, Master Roaster TASTE: Medium-dark roast coffee with notes of dried fruit and rich caramel REFINED GRIND TECHNIQUE: This technique artfully grinds premium beans to a high density, allowing us to pack 30% more coffee grounds into each K-Cup pod* — so you can enjoy this distinctively delicious coffee in every cup. *Based on the average weight of coffee in a Keurig K-Cup pod. OUR STORY: Keurig Coffee Collective is a collaboration of coffee trailblazers who are bringing their unique flavor and perspective to every cup. DISCOVER THE COLLECTIVE: Experience a variety of roasts and flavors from some of the most innovative coffee trailblazers in the world. From the light roast of Bright Idea by Alberto Azeredo to the caramel spice of Warm Hug by Moira Kelley to the dark roast of Whole Hearted by Whitney Kakos, there's something for everyone to enjoy in this exclusive collection of coffees.