KISS THEORY GOOD BYE NEW BUSINESS BOOK GIVES TEXTBOOK THEORY THE BIG KISS OFF! Business Expert Writes the Playbook on 'How To' Rapidly Increase Performance and Profit in Any Company. Bob Prosen cuts like a laser through the fog of political correctness and business-as-usual in his new book, Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company . Prosen says he's had enough of the business books that tell readers what to do rather than how. "Forget the platitudes and feel-good anecdotes from a few CEOs and business gurus. Get to the point, the how-to details that can actually help leaders get the results they need in the companies they run," Prosen counsels. With the same genius that he used to turn around inherited, underperforming operations within 12 to 18 months in some of the world's most prominent companies including AT&T, Sprint, Hitachi, NCR, and Sabre, Prosen delivers a straightforward, no-nonsense, battle proven guide to accelerate performance and profits in any organization. "A smart business leader can achieve unprecedented bottom-line results by forsaking abstract discussions and vague textbook theory, shutting down endless excuses, killing off company politics, holding people accountable, and simply doing things that clearly work," says Prosen. Kiss Theory Good Bye shows you how to quickly and consistently achieve extraordinary results in leadership, sales effectiveness, operational excellence, financial management, and customer loyalty. Packed with easy to follow, step-by-step instructions, this book will show you how to *Achieve consistent results, quarter after quarter *Align your entire workforce to meet the organization's top objectives *Increase accountability so you get the results you need *Attract and retain top talent *Beat your competition and lock in customer loyalty *Reduce costs while increasing quality *React less and have more time to plan *Make your job easier and your organization run more smoothly Contrary to the book's seemingly corporate focus, readers quickly point out that his business execution principles apply equally to not-for-profit organizations. As Los Angeles Unified School District Business Manager Michael A. Eugene reports, " Kiss Theory Good Bye is a compelling read, offering a toolbox to public- and private-sector managers alike to help establish clear focus, increase accountability, effective management, and measurable outcomes." While other business books try to tell you what to do to run your business better, faster and for greater profit, Bob Prosen's Kiss Theory Good Bye gives you the tools and step-by-step directions to make it happen. For leaders who demand superior results, Kiss Theory Good Bye delivers the goods for taking immediate, and lasting, action. My goal for sharing my knowledge and experiences is to give you the answers you need to immediately enable your enterprise to achieve its full potential. Leaders want their ideas and initiatives consistently carried out without hassle and rework. They want accountability, and value results over theory. I wrote Kiss Theory Good Bye with two principles in mind. First, theory would be replaced with proven tools, tactics, and answers that get results. Second, all of the information must be relevant and directly applicable to today's business challenges without the need for translation. Until now this information has only been available piecemeal, leaving you to find, assemble, and translate it to fit your business. You might have gathered some of it through mentors, by trial and error, or by surviving the "school of hard knocks." But by the time you finish reading Kiss Theory Good Business leaders need less talk and more action! To back up his opinion, he offers thorough guidance, tools and tactics for leaders to use in an effort to boost accountability, achieve objectives and help a company operate smoothly. Kiss Theory Good Bye provides successful strategies applicable to everyone from a CEO of a large company, to a board member for a small non-profit organization. -- Soundview Executive Book Summaries There's a lot to this book, and Prosen's affirmative attitude permeates the text. His sincere enthusiasm for doing things the right way to achieve optimum success is energizing and inspirational without being trite or corny. -- Richard Patcher, Miami Herald I found myself folding down the corners of many pages as I read this book, which is a good sign, of course. Kiss Theory Good Bye should be required reading for anyone entering the world of business, any business, and it should be on the shelf as a handy reference for the rest of us, no matter how many years of business experience you have. -- -- Joe Wilkert, Vice President and Executive Publisher, John Wiley & Sons, Inc. Mr. Prosen provides more than clues. He provides a battle plan that’s focused on planning, achievable targets and execution. -- Jim Pawlak, Biz Books It is exciting