FAST COLOR & HIGHLIGHTS AT HOME: Couleur Experte is the only at-home dual-system hair coloring kit that combines permanent base color & harmonizing highlights in one box for quick & easy application. 2 EASY STEPS: Thanks to perfectly coordinated shades, you can achieve a rich, elegant, salon-like look in 2 easy steps for brilliant all-over color and precise, even highlights in just 30 minutes! IDEAL HAIR COLOR: Discover your ideal hair color with our range of shades, products & formulas. Bold to subtle, temporary to permanent & dark to light; our hair dye delivers what you're looking for. DISCOVER COLOR: We make an array of hair color products including gray concealer, root touch-up, brush-on highlights, temporary, permanent & semi-permanent color, ombre color & hair color remover. L'OREAL PARIS: A leading total beauty care company based in Paris, France, we offer innovative products & unique expertise from beauty experts in makeup, skin care, hair care, styling & hair color.