Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair; Feria by L'Oreal Paris gives you multi-faceted, striking color vibrancy in 25 minutes Multi-Tonal Feria Hair Color: With 50+ bold shades ranging from deepest black, platinum blonde & smoky silver hair dye, our vegan hair dye is inspired by fashion. Our custom-blend colors don't surrender. Every shade includes a vitamin-infused shine serum After Color Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics