In today’s business world, the focus on execution means that in many cases the launch of a project, termed theInitiation Phase, is the unknown, ignored or rushed phase of Project Management. Subsequently, projects fail due toa lack of consideration of core issues such as Leadership, Accessibility, Stakeholders, Expectations, Risks andResources – the elements of LASERR.LASERR – A Framework for Effective Project Initiation has been developed by Dr. Jim Bradley, a highly experiencedscientist, educator and consultant. LASERR takes proven tools, techniques and insights from his experience in thefields of science, business and education to help improve how projects are initiated in your organisation.The LASERR framework is presented in a simple and direct way and can be applied immediately as a robust andconsistent pathway for Project Initiation.