100% Supima Cotton Loops PREMIUM SUPIMA COTTON - Lacoste Heritage Towels are made from 100% grown-in-America Supima cotton loops. That means that every towel is soft to the touch, retains its color, and stays strong longer than other towels. ICONIC DESIGN - This premium towel is the perfect addition to any home. Available in a series of designer colors, and featuring the iconic Lacoste crocodile, it not only adds a stylish touch to any bathroom, but is also extra durable and stands up to time and use with minimal pilling. LONG LASTING COLOR - Choose one of many Lacoste signature colors to match your home décor. Time after time, you’ll find the color stays vibrant, even after being washed. PERFECTLY PLUSH - Wrap yourself in the warm embrace of a Lacoste towel. Super soft Supima cotton leaves you feeling clean and dry after relaxing in the tub or taking a quick shower. COMPLETELY ABSORBENT - Lacoste Legend Towels are super absorbent and gently help you dry off from head to toe. A perfect end to a warm bath or shower, these high quality towels leave you feeling relaxed and refreshed.