Effective ingredients: Activated charcoal teeth whitening toothpaste adopts natural ingredients including charcoal powder, coconut oil, Calcium Carbonate, Tetrasodium Pyrophosphate, Diatomaceous Earth, Tea Tree Leaf Oil and Corn Mint Leaf Oil, which doesn't hurt to gum and enamel. Teeth whitening charcoal: Activated charcoal toothpaste uses charcoal powder from coconut to whiten teeth and remove stains caused by coffee, wine, tea, tobacco, sugar, etc. Safe and natural: Native toothpaste is free of fluoride, triclosan, peroxide, which is gluten free, paraben free and no bleach, natural ingredients that don't harm on Gums and Enamels, good for daily use. Strengthen teeth without stains: Natural black toothpaste helps remove calculus and gum sensitivity, reduce plaque buildup and tooth decay, control tartar, also strengthen enamel, leaving healthier gums. The tooth paste is really easy to use, causing no stains on your teeth and in the sink. Freshen breath: Corn Mint Leaf Oil helps destroy bad breath so that you feel fresh in your mouth. With equipped charcoal toothbrush, it's really convenient to whiten your teeth. If you've used toms toothpaste and hello toothpaste, try new teeth whitening products to see new changes. activated charcoal toothpaste