Since it's establishment in 1935, Lancome has been the leading French name in international cosmetics. This illustrated book profiles the company's founder, Armand Petitjean, a self-made man of uncommon vision and determination who decided to capture the "blue ribbon of beauty" from the American brands then dominating the market. Offering women a new approach to beauty, Petitjean seized on scientific discoveries to develop Lancome skin care, makeup and perfumes that expressed a uniquely French elegance that appealed to women worldwide. Petitjean understood the psychological power of beauty and encapsulated in his products the promise of radiance, mystery, and romance. Used Book in Good Condition