American-grown Supima cotton is farmed to minimize environmental impact. Made with Supima, America’s finest cotton for exceptional smoothness No Iron Pinpoint fabric looks pressed all day Classic Buttondown Collar Classic dress-shirt tailoring Want a dressier dress shirt? Start with better fiber. This No Iron Pinpoint is pure Supima cotton — the top 3 percent of the U.S. cotton crop. This yarn has the same ultra-fine “80s” width as our previous shirt, but now, with fewer fiber “ends” thanks to Supima’s exceptional length, it’s smoother and stronger than ever. Along with the no-iron finish that keeps the shirt looking just-pressed all day, we build in additional features like moisture wicking, to increase your comfort on muggy days. The closest Supima shirt we find on the market today doesn’t have these features. But does cost nearly 50% more.Supima is conscientiously sourced, American-grown cotton that’s farmed to minimize environmental impact. The fibers are 50% longer than standard cotton, so yarns are stronger, softer, less prone to fraying or pilling, and hold color longer.