LEARN THE 4 "B" LEADERSHIP FORMULA BECOME THE LEADER YOUR HORSE DESERVES! DEVELOP TRUST AND CONFIDENCE! LEARN WHAT THE TOP 2% DO INSTINCTIVELY WHILE TRAINING! This book outlines what "master" trainers do best to get instant rapport and instant respect with any horse in any situation. With dozens of training formulas and strategies for success with horses, this book fills in the missing details of leadership with horses. It will not only change the way you interact with your horse, it may change the way you interact with the world! "Leadership of horses and humans begins with an understanding of what matters to each species. Don's book offers valuable insights about building from that foundation." Rick Lamb, Ph.D. "Thought provoking and compelling, with fantastic color photos. I feel like no one uses color photos anymore. Thank you for this book." Bob, CA "I really needed this book. It reminds me of the most important things to focus on." Rebecca, NC ​"This book will transform what you know about horses." Allison, MT Do you want to learn what the "masters" know about training? There are little things that only the elite horsewoman and men around the world do that give them an edge in training and this book will give you those tools. This book will give you everything you need to work intelligently with your equine partner right from the start and even before you start regardless of the discipline you choose. What does it take to be a leader for your horse? How do you build confidence and trust? How can you develop balance and athleticism for your equine partner? These questions are answered in detail throughout this book with dozens of training formulas and strategies for success. The goal of this book is to help you develop a confident, smart horse while learning what it takes to be a real leader. I'M DON JESSOP, WELCOME! I love helping people experience the full joy of being around horses. As an author, clinician, coach, and leader in the horse industry for more than twenty years, I know I can help you get through any problem and experience any dream you can dream. I can support you from basic horsemanship to the most advanced maneuvers and techniques across the whole spectrum of horse training and riding. Join me on the journey!