Many executives overlook the single-most critical aspect of leadership. Have you?The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.Self-leadership. It begins and ends with YOU™.In Leading YOU™: The power of self-leadership to build your executive brand and drive career success, Senior Executive Coach Brenda Bence reveals the 15 most damaging self-leadership behaviors she regularly sees in her practice. She then provides you with dozens of tips and techniques you can immediately apply to correct or improve these behaviors.Packed with real-life executive coaching case studies from around the globe, this book will help you:• Strengthen your Executive Presence and build an outstanding leadership brand.• Quit acting like a victim of your calendar, your time, and “the system.” • Utilize powerful mind management techniques to stop limiting behaviors.• Learn how to successfully manage “up” to bosses and “across” to peers.• Promote yourself without bragging, to help you gain visibility and the job you want.• Successfully influence others even if you don’t have an official title or authority.Leading YOU™ not only cuts to the core of what’s needed for effective self-leadership, but it’s also the only book to identify and explain the relationship between self-leadership and a winning leadership brand—the Trademarked YOU™®. Together with the award-winning companion book, Would YOU Want to Work for YOU™?, this book will become your go-to resource for advancing in your career through the power of authentic self-leadership.“Brenda Bence makes it clear: Great leadership is all about self-leadership and learning how to manage YOU as well as you manage others. A great read!” Philip Yuen, CEO, Deloitte Southeast Asia“You may excel at managing others, but unless you look inward to manage yourself first, your career is likely to stagnate rather than ignite. Leading YOU™ is a must read.” Peter Walker, CEO Asia Pacific, ThyssenKrupp Elevator "One of the best books on leadership I have read since 7 Habits of Highly Effective People by Stephen Covey. It is an incredible tool for leaders and anyone who aspires to a position of influence and leadership. The writing is concise and clear, and Brenda Bence's voice comes across with energy and authority. This is a book with a unique and important take on an aspect of leadership that is so often ignored." -- 5-star review by Romuald Dzemo for Readers' Favorite "I recommend Leading YOU to anyone who is a leader--or aspires to be. As I look at myself and others in my profession, I can see that author Brenda Bence is right: Self-leadership is the missing piece for most of us. Brenda has been invaluable to me at critical points in my career, helping me bridge my current role with my aspirations. A decade later, I continue to view my work with Brenda as a true breakthrough moment." --Andrew Padovano, Managing Director, New York, Citi " Leading YOU is unique. Filled with actual examples of self-leadership successes and failures, it's both a mirror and a map. Highly recommended!" --Leona Tan, Managing Director Community Affairs and Diversity & Inclusion, UBS AG, Asia Pacific "Almost every leader focuses on leading others. Brenda shows that self-leadership is just as important--maybe even more important--because it's the foundation of all leadership. This book is to the point, with a valuable and effective checklist to 'grow better,' thus motivating yourself and all others who surround you." -Dale A. Martin,CEO, Siemens Hungary "After reading Leading YOU, I realize that self-leadership is one of the most neglected areas of executive development. It is truly the key to becoming a better leader, as well as improving your overall quality of life--both at work and at home. The topics discussed here are not just theory but things that Brenda Bence puts into practice with top leaders in the industry." -Ajit Varghese, CEO AsiaPacific, Maxus Leading YOU™ is the book I wish I had found years ago. My plum promotion quickly became an unmanageable nightmare, and I really didn't have a clue how to address the problems I saw, and those which of course I didn't. As I read through Bence's 15 self-limiting behaviors, I found myself nodding as I identified with some of her clients and thinking to myself that I wish I had thought to do each of the things Bence was suggesting. Leading YOU should be on the required reading list in every Human Resources department, and handed out to every newly promoted executive ... highly recommended! -- 5-star review by Jack Magnus for Readers' Favorite Do you lead others better than you lead yourself? The old maxim that you must love yourself before you can love someone else can be adapted to the work world, too: You must effectively lead