New look same great product! Warm and Woodsy: Our perfumer captured a comfortable take on the scent of true leather, highlighted by Virginian Cedarwood and touches of sun-worn leather to be both easily wearable and instantly memorable. With a refreshingly audacious scent, this men's cologne is a perfect complement to your after shave. Authentic & Strong: Leather is an authentic and strong symbol of the American West heritage that runs deep in the lifestyle of any cowboy. This collection of men’s cologne brings that lifestyle to the forefront with its classic men's scent. Find your Fragrance: From Leather and Cowboy to Musk and Tru American, Tru Western has the men's fragrance you're looking for. For masculine scents that last all day, Tru Western is the cologne choice you can feel great about. Tru Western: Established in 1969, Tru was built through handshake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Timeless. Woody. Masculine. Leather Vintage Label Private Reserve embodies the rugged authenticity of the American spirit. Crafted for the West, this masculine fragrance layers with rich Virginian cedarwood and warm, sun-ageda classic scent that’s as timeless as the land that inspired it.