In the leadership parable Let It Fly! Defy the Laws of Business Gravity and Keep Your Company Soaring, two executives compare their contrasting leadership styles during a round of golf at a scenic oceanside course in California. As their golf game unfolds amidst the breathtaking beauty of the golf course, Carl Baxter and Ed Hilland become immersed in the concepts of Carl’s FORE cycle, Aerial Views, and the Five Laws of Business Gravity. Ed discovers a golf analogy to leadership -- just as Newton’s law of gravity pulls a golf ball to the ground, the Laws of Business Gravity can pull a company's growth to the ground. And as a golfer uses better ball and club technology to defy gravity to keep his golf shot soaring, Carl shows Ed how to use the FORE cycle and Aerial Views to defy the Laws of Business Gravity, to keep his company soaring. Following up on The Road to Gumption: Using Your Inner Courage to Balance Your Work and Personal Life , author Gary Lim's successful business parable on creating change, is his latest work of business fiction focused on effective leadership, Let It Fly! Defy the Laws of Business Gravity and Keep Your Company Soaring . The two characters in Let It Fly! , Carl and Ed, engage in a discussion set at a famous oceanside golf course in California, about the pros and cons of "letting it fly", or letting their co-workers and employees be the best they can be. As they make their way through their golf round, Carl introduces Ed to the leadership concepts of FORE, Aerial Views, and The Five Laws of Business Gravity. As readers proceed through the book, they are introduced to the FORE system (an acronym meaning Focus, Offload, Review, Encourage), 7 "Aerial Views", which are tips to keep in mind while implementing the FORE system, and The Five Laws of Business Gravity, which leaders try to defy to keep their companies soaring, as Carl does in the story. Each chapter ends with a convenient chapter summary that reviews the primary leadership principles, Aerial Views, and Laws of Business Gravity that were introduced in that chapter. Readers will enjoy not only the clear, concise, and compelling leadership takeaways, but also the vicarious experience of walking alongside the golfers and seeing the beauty of the course. Gary Lim, M.A. is a consultant, national speaker, author, and entrepreneur. He is president of Aurarius LLC, the strategic and management consulting firm he originally founded in San Jose, California, then relocated to Upstate New York. In addition to Aurarius, he also founded CEO PrivateLine, and is a co-founder of HealthcareBusinessOffice LLC. His 20+ years of corporate experience include leadership positions at Hewlett Packard, ROLM, Xerox, and Novell, during the time he worked in California's "Silicon Valley." Gary's first book, The Road to Gumption: Using Your Inner Courage to Balance Your Work and Personal Life , was an Amazon #1 Bestseller in its category. He followed that up with his second book, Let It Fly! Defy the Laws of Business Gravity and Keep Your Company Soaring , an engaging leadership parable with compelling takeaways. As a national speaker, Gary is also known as "The Actuator" for his ability to motivate people to take action. Cumulatively, Gary's speaking engagements have been attended by well over 10,000 attendees, through executive retreats, keynote addresses, conference workshops, corporate seminars, product launches, and training courses. In his work with client companies and conference or seminar attendees, Gary is often considered as one of the best at assessing a complex situation, identifying a few key issues, and offering practical solutions. His experience and skill set are focused in the areas of helping companies achieve even higher levels of performance. He earned a Bachelor's degree from Princeton University in electrical engineering and computer science, and also a Master's degree in organizational management from University of Phoenix. Now residing in Upstate New York, Gary travels to wherever he's needed to help clients "Let It Fly". Used Book in Good Condition