2025 Independent Publisher Book Awards Silver Medalist in Biography A raucous and raw tale awaits within the pages of Shawn D. Nelson's part-memoir/part-business book, Let Me Save You 25 Years . As the Founder and CEO of Lovesac, Nelson unveils a magnificent and unvarnished account of his entrepreneurial journey spanning a quarter-century. With unapologetic honesty, he shares both triumphant victories and humbling defeats, painting a vivid and authentic picture of the entrepreneurial rollercoaster. From its humble beginnings as a college side gig through to its IPO and beyond, the Lovesac saga unfolds quickly through 25 gripping micro-chapters, each accompanied by a nugget of hard-earned wisdom. These 25 key lessons, born from sweat, tears, and relentless determination, offer invaluable insights for success not only in business but in life as well. The narrative traces the path from those early days to the pinnacle of achievement―going public on the NASDAQ stock exchange―while imparting practical guidance for aspiring achievers in any field." Let Me Save You 25 Years isn't just a book; it's a mentor, a guide, and a source of inspiration for anyone with the ambition to carve their own legacy. “ Let Me Save You 25 Years is a highly entertaining read filled with valuable lessons for anyone starting a business.” ― Sir Richard Branson, Founder of the Virgin Group “Full of roll-up-your-sleeves advice and infectious optimism, Shawn Nelson’s story and wisdom proves it’s never the wrong time to start pursuing your purpose.” ―Daniel H. Pink #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell Is Human “Shawn and I met while crossing between two hot air balloons 10,000 feet in the air. That pretty accurately describes what owning your own business is truly like… terrifying, risky and not for the faint of heart! In Let Me Save You 25 Years , Shawn really captures the essence of what it takes to be an entrepreneur in a uniquely candid way.” ― Sara Blakely, Founder & Inventor, Spanx “I’ve known Shawn since my Utah Days in 2003. He is a leader and a winner. If you are winner, this is you're kind of book” ―Coach Urban Meyer “ Let Me Save You 25 Years is a valuable read filled with lessons that are gold! A confidence builder for any entrepreneur who worries that they are the only one who has had to push through challenges on the road to success. Shawn Nelson does a brilliant job of showing us all how important it is to live each day with an undaunted mindset and push forward.” ― Kara Goldin, Founder and Former CEO, Hint Inc.; Author of WSJ Bestseller Undaunted; Host of The Kara Goldin Show “I think this is a great book because Shawn’s a Mavs season ticket holder!” ― Mark Cuban, Owner, Dallas Mavericks From The Basement To A Billion A raucous and raw tale that is so magnificent, honest, and at times humiliating, it can only be true. Shawn Nelson, Founder and CEO of Lovesac, does not hold back in detailing the intense ups and downs of his 25-year saga building the business from its days as a college side-hustle to a successful IPO on the NASDAQ stock exchange and beyond. Comprised of 25 micro-chapters paired with 25 key bits of wisdom―critical lessons sometimes learned the hard way― Let Me Save You 25 Years is motivating, practical, and useful to anyone with aspirations for success at anything―business, or life. SHAWN D. NELSON is the founder and CEO of The Lovesac Company (NASDAQ: LOVE), which he founded in 1998 originally in Salt Lake City, Utah. He holds a BA from the University of Utah in Mandarin Chinese and a Master’s in Strategic Design and Management from Parsons, The New School for Design in New York City, where he later became an instructor. He is an avid reader, musician, outdoorsman, and outspoken ambassador for sustainability and the “Buy It For Life” movement. Shawn lives in St. George, Utah, with his wife, Tiffany, and has four children: Lucky, Duke, Pepper, and Valentine. Scan the QR code below to follow Shawn everywhere on social media, listen to his podcast, and learn more about him and Lovesac.