When it comes to your relationship with marketing, it’s time to wipe the slate clean. You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t—you just need to know how to use it wisely. In Lies, Damned Lies, and Marketing , Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results. He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience. Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you’ve been waiting for. Minocha's experience in companies at all stages has led him to develop beliefs and strategies to help startups and enterprises turn the corner on their marketing. In his book, he addresses the reasons so many organizations can't seem to gain marketing momentum. -- Forbes Minocha pulls back the veil on some of the most misunderstood digital marketing concepts, from social media to creating content. In Lies, Damned Lies, and Marketing, he walks you through how to make the most of your online marketing dollars. -- Entrepreneur Magazine In Lies, Damned Lies, and Marketing, Atul Minocha, a partner at Chief Outsiders, explains the difference between "Big-M" and "Small-M" marketing. Where mere marketing tactics fail to deliver, Minocha's strategy-based approach provides the insight you need to get real results from your marketing dollars. -- Inc. Magazine "Common sense about marketing in uncommonly well-told examples. Atul Minocha has lived it, and you would be wise to go on his journey of experience and wisdom." — Chuck Alvey , Vistage Chair "Taking a 'forest' view and working with the 'trees' in this business jungle is what Atul does best. He used his framework and principles to help us grow 6x in five years and get acquired by a large services company in 2020. The same methodical and logical approach is reflected in this must-read book for CEOs and business owners." — Anurag Kumar , Founder and CEO, iTexico (an Improving company) "Real-world experience trumps long-standing myths to create a much-needed pragmatic CEO's guide to getting the most from marketing. Easy read with thoughtful analysis and examples." — Dan Kerpelman , President and CEO, Bio-Optronics Inc. "In the work that Atul did for our company, I learned many of the lessons he elucidates in Lies, Damned Lies, and Marketing. It reminded me why his approach was so effective: he asks the right questions and distills complex systems into clear, actionable ideas." — Molly Kellogg , CEO, Hubbard-Hall Inc. "Chock-full of great advice from an experienced CMO who is passionate about helping companies make sense of their marketing. At Rösler, we worked with Atul and implemented many of the recommendations he outlines in his new book. And we see the impact on our business. Thanks for providing this 'manual' with a lot of practical advice." — Bernie Kerschbaum , CEO, Rösler Metal Finishing USA "In this book, Atul reveals at least a dozen lies that have been served by marketing agencies. I know of no better way to learn the truth about marketing and reap its benefits. Invaluable!" — Patrick Renvoise , President and Chief Persuasion Officer, Sales Brain, LLC; co-author of The Persuasion Code "Sharp and simple insights from years of practical experience are succinctly put and illustrated contextually—making this an extremely relevant read for anyone wanting to get more out of their marketing." — Sandeep Singh , CEO and MD, Tata Hitachi Construction Machinery, India; Executive Officer, Hitachi Construction Machinery, Japan Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.  Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.