As an athlete, understanding the importance of building a personal brand is vital when preparing for life beyond the game. While playing, it is essential to make plans on how to grow your network and capitalize on potential business opportunities that come your way. Life Beyond the Game is a strategic blueprint that provides athletes practical strategies, tactical tools, and resources on how to leverage and monetize their platform by building a personal brand. It teaches athletes how to make an impact by sustaining and growing their foundation or business, exploring post career opportunities, entrepreneurship, and overcoming adversity with grit and the mental toughness (Mamba Mentality) needed to persevere when ready to pivot from playing to life beyond the game. Dr. Detra Johnson is the founder and CEO of Forward Movement Sports Consultants. She is a sports management and education consultant, strategic brand marketing specialist, author, speaker, and assistant adjunct professor. Dr. Johnson has years of consulting experience with professional athletes. Her extensive knowledge teaches athletes how to maximize their platform, make an impact, and create a legacy in communities through their purpose-driven initiatives beyond playing. Testimony: Que Gaskins: I am always asked about “what” should athletes be doing to build out their personal brands. I can actually couple my “what” athletes should be doing, with Dr. Detra’s “how” to do it, with her essential step-by-step roadmap.Dr. Johnson loves spending time with her two sons, Jaiden and Mekhi, family, friends, attending church, going to games, traveling, and reading. She currently resides in the Philadelphia area. You can learn more and contact Dr. Johnson at www.fmsportsconsultants.com. Follow her on Instagram @drdetrajohnson and Twitter @DrDetraJohnson1.