Unrivaled Brightening Formula: Say goodbye to dull fur with our Brightening pet shampoo. Perfect for short to long coats, its unique formula produces a rich lather that rinses off effortlessly, brightening whites and enhancing coat colors. Unlike other whitening shampoos, Lillian Ruff Brightening Shampoo is suitable for all coat colors, ensuring a vibrant and refreshed look every time. Calm & Relax: Indulge your dog with the pampering they deserve using our Brightening Shampoo, infused with natural coconut extracts. Turn every bath into a serene spa session, gently soothing your pet while effectively cleansing and brightening all coat colors. Delight in the calming coconut aroma that lingers, ensuring your pet emerges feeling refreshed and relaxed after every wash. Less is More: With its concentrated violet pigments, a little goes a long way, Experience nourishing softness and ultimate whitening with minimal product usage, saving you time and money while ensuring your pet receives the best care. Made in the USA: Proudly manufactured in the USA to the highest standards, Our formula is pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan. A Brand Used by Professionals – Lillian Ruff serves professional vets and groomers all over the world thanks to our gentle formula and quality ingredients. Everything at Lillian Ruff is produced to human standards and formulated for Pets.

Add a Beautiful Shine

Lillian Ruffs Brightening Shampoo adds shine and luster to all color coats, especially white coats. Our Brightening Shampoo helps with matting, tangling, and fly-away hair. Brightening Shampoo contains aloe that is moisturizing for your dog's skin.

Directions  

Wet pet's coat completely with warm water. Dispense a generous amount of shampoo into the palm of the hand and thoroughly massage into your pet's coat beginning at the head and working back towards the tail. Avoid getting into eyes. Rinse completely. Repeat as necessary

Our Commitment to Quality

We continue to deliver products that are of the highest quality standards and difficult to find anywhere else, other than "The Premium Shoppe". Search Amazon for our other Lillian Ruff products. When only the best will do. You will love them, guaranteed. Best when used as a complete grooming regimen with our Lillian Ruff Soothing Coconut Oatmeal Shampoo, Lillian Ruff Coconut Oatmeal Conditioner, and Breath Freshener. Try them all out today! Your pet will smell amazing and their coat will be as soft as can be. Our pet grooming products are made right here in the USA. No animal testing, 100% Cruelty-free GLUTEN-FREE
PARABEN FREE
SULFATE FREE
VEGAN. Safe for dogs, cats, and most pets.