There is only ONE BOOK that explains WHY Millennials behave the way they do; and that book is Liquid Leadership--From Woodstock to Wikipedia. We have always had 4 Generations in the workforce -- BUT, for the first time in history we have 4 Generations with very different behaviors, expectations and work ethics. How do you get employees engaged, bridge the generational gap and retain your best talent? Liquid Leadership presents a dynamic approach that will help readers avoid getting caught up in a workforce culture clash. But this isn't management theory: the author presents strategies from his own award-winning business model and experience of taking his company public in an IPO on NASDAQ. Everything from developing a creative work environment to using social commitment to bring coworkers together, to creating a lasting legacy and flattening your hierarchy, to reinventing management. The author explains the strategies he used to grow his company 435% for 5 straight years!!! 

 This wide-ranging discussion by a pioneering Internet entrepreneur provides an entirely new perspective on the major factors affecting businesses today. The author reveals seven immutable laws that can enable any leader to maximize the effectiveness of their workforce. Liquid Leadership is the 21st Century Guidebook to managing in today's disruptive environment. "...I really enjoyed this book and read its nearly 300 pages cover to cover after purchasing it. I have to say I agree with the author's observations. A Generation Y Cooperative Extension Agent colleague of mine recently commented "If it doesn't show up in the first three hits of a Google search, it doesn't exist in my world." WELD VI Leadership Book Review Title: Liquid Leadership Author: Brad Szollose Year Published: 2011 Reviewer: Stephen Brown, University of Alaska Fairbanks Date of Review: March 30, 2011 "Brad Szollose has written an extraordinary book on leadership. ...This book is a must read, if you are a leader. Don't miss this opportunity to acquire the flexibility and insight of a liquid leader. Buy a copy of this book now!" Michael Beitler, Ph.D. Author of "Strategic Organizational Change" "Brad Szollose's Liquid Leadership is enlightening! Managing in today's environment is not about clinging to a cookbook of best practices, but about developing an environment that drives consistent innovation and change." Vince Poscente New York Times bestselling author of The Age of Speed When I first had the opportunity to manage this new generation, it was intimidating. Here was a generation that refused to obey the rules or do what they were told. Remember, this was back in 1994 and it made no sense. It became clear, something had changed to alter the behavior of the next generation. Fifteen years of research, hundreds of interviews, research into how technology influences behavior and a touch of my own personal experiences revealed some scary information. In the pages of Liquid Leadership I do my very best to awaken the reader to the immutable forces impacting how we work, how we play and how we pay. A new digitally-savvy generation is pushing us forward into a new territory--it is happening so fast, 90% of the devices we use today did not exist 8 years ago. I can guarantee this: Liquid Leadership: From Woodstock to Wikipedia will awaken your consciousness...and you will never see the world in the same way. And on another note, Generation X, Y and iGen will understand how to relate to their seasoned bosses, customers and even their parents. I look forward to hearing your own stories from the front-lines. Thank you for your interest in my work... Brad Szollose Take the multigenerational gap that's splitting your workforce and transform it into an engine of performance and innovation. Like an irresistible force of nature, the digital economy has been thrust upon us suddenly and awkwardly, leaving many unprepared. Instead of resisting the generational gap between analogue Boomers and digital natives, mainly Generation Y, why not flow with the cacophony of invention, new technologies and methodologies of working and listen to the battle cry of a new generation who operates more like entrepreneurs than employees? Liquid Leadership presents a dynamic approach to everything from developing a creative work environment for innovation t o using social commitment to bring coworkers together, delivering the engagement necessary to nurture a vastly diverse and talent-rich workforce. This wide-ranging discussion provides an entirely new perspective on the major factors affecting business today. With his actionable program, Brad Szollose shares the wisdom of Gen X and Millennial management and the tools necessary for anyone to acquire the flexibility and insight to take advantage of the exciting possibilities on the horizon. Despite rapid technological advances, the author reveals seven immutable laws that ca