From the boardwalk to the red carpet, and from the desert to the mountains, California is a state of staggering variety - and that applies to its fashion, too. The fashion story of the golden state features everything from Levi's, skateboarding and West Coast hip-hop to Barbie, old Hollywood and Chicano style. With over 100 images exploring California's most iconic inhabitants, designers and signature styles, and with chapters on shopping and what to wear, this gorgeous book captures this starry state's style DNA. Contents include: - Western, cowboy and cowgirl style - Sportswear - Classic California designers including Addie Masters, Bonnie Cashin, James Galanos, Cole of California, Adrian, Bob Mackie, L'Tanya, Catalina, Edith Head - The California garment industry - Hollywood style: Back to the Future , The Wizard of Oz , Clueless , The Wild One , True Romance , Vertigo , Grease - Icons of the state: Joan Crawford, Pamela Anderson, Will Smith, the Beach Boys, Tupac, the Black Panthers - Ski and snowboard style - Hiking and outdoor style - Surfers, skaters, Valley girls, rappers, drivers and riders Deirdre Clemente is a historian and curator of twentieth century American material culture, specializing in fashion. Her work has been profiled in The New York Times , The Washington Post , The Wall Street Journal and Harper's Bazaar . Clemente is the director of the University of Nevada, Las Vegas public history programme. Her books include East Coast/West Coast: A History of the American Fashion Industry and Dress Casual: How College Kids Redefined American Style .