Little Labels--Big Sound: Small Record Companies and the Rise of American Music

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by Rick Kennedy

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Little Labels -- Big Sound celebrates 10 legendary record labels, their founders and the artists they developed, people who created original and enduring music on the tide of social change. From the 1920s through the 1960s, scores of small, independent record companies nurtured distinctly American music: jazz, blues, gospel, country, rhythm and blues, and rock 'n' roll. These companies, run on shoestring budgets, were on the fringe of mainstream culture. Louis Armstrong, Hank Williams, James Brown, Roy Orbison, and other musicians brought regional American styles to a world audience and won enduring fame for themselves. But often forgotten are the colorful owners of small record labels who first recorded these musicians and helped to popularize their sound before the dominant, more bureaucratic competitors knew what had happened. Rick Kennedy and Randy McNutt bring alive the glory days of the independent labels and their colorful founders, many of whom were interviewed for this book. Sometimes these men were visionaries. Ross Russell, a record-store owner in Los Angeles in the mid-1940s, risked his last dollar to create Dial Records because he was convinced that an obscure jazz saxophonist named Charlie Parker was creating a music revolution with his bebop jazz. Sam Phillips in Memphis had recorded white country and black R&B singers in the early 1950s, so he knew exactly what he was looking for when a shy, teenaged Elvis Presley walked into his storefront studio in 1954 and asked to make a record. Other owners had little appreciation for the music but were street-smart entrepreneurs. The white-owned ""race"" labels of the 1920s, for example, recognized a black consumer market thatthe recording business had previously ignored. Operating out of such cities as Houston, Memphis, Cincinnati, and New Orleans, these savvy business people promoted regional sounds that were to reverberate around the world. But influencing the development of music wasn't what these record-label owners had in mind; they were just trying to earn a living. Today, when most of the independent record labels have gone under or have been gobbled up by big conglomerates, the music they produced on primitive equipment remains fresh -- and bigger than life. Little Labels -- Big Sound tells with verve and affection the story of the people and the small homegrown companies who gave America its beat. One of the enduring legends of the music business is the record company honcho, huge cigar clenched in his teeth, signing the naive country boy to a one-sided contract. The problem with this cliche is that usually a small, independent label has been the company out there beating the bushes for new talent and fresh trends. No label exemplifies this better than Chess Records. When Chess released a record in 1950 by an unknown (to white audiences anyway) blues singer named Muddy Waters, an empire was born, built on the foundation of blues and later rock'n'roll. Some of the greatest names in both genres recorded for Chess, from Howlin' Wolf to Chuck Berry to Bo Diddley to Buddy Guy. But along with the musical success came the almost inevitable charges of withholding royalties from artists. Freelancer Collis includes a liberal sprinkling of vintage photos to break up a sometimes overwhelming catalog of artists and hits. Chess was not the only trailblazing record label; in Little Labels?Big Sound we get a rundown of ten of the best, featuring such labels as Dial Records, instrumental in starting the bebop revolution with Charlie Parker, and Sun Records, which jump-started rock'n'roll by recording Elvis Presley, Jerry Lee Lewis, and Carl Perkins. Journalists Kennedy and McNutt have produced an extensively researched look at a time when primitive recording equipment was the standard and hunger for a quick buck was the rule. A guide to reissue anthologies for each of the labels covered is an added treat. Both books are recommended for music libraries.?Dan Bogey, Clearfield Cty. P.L. Federation, Curwensville, PA Copyright 1999 Reed Business Information, Inc. Built around the names, including Charlie Parker, James Brown and the ``King,'' that helped define 20th-century American music, a history of the independent record label in America. Kennedy (Jelly Roll, Bix and Hoagy, 1994) and McNutt (We Wanna Boogie: An Illustrated History of the American Rockabilly Movement, not reviewed) tell their tale of how the independent label and the music business as a whole have evolved by looking at ten storied labels, ranging from early jazz giant Paramount to the legendary Sun Records. The pair begin with 1920s start-up label Gennett Records, home to some of the earliest known jazz recordings and to a then unknown musician by the name of Louis Armstrong. The Gennett history, as is the case with each of the other nine stories, is brimming with fun, interesting tidbits, such as a detailed explanation of the genesis of Hoagy Carmichael's classic ``Stardust,'' originally named

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