WHO IT'S FOR: For guys seeking a firm-holding, water-based pomade that offers all-day hold, high shine, and a fresh, complex scent. Paradox redefines traditional water-based pomades with a formula that’s been meticulously refined over years of experimentation. Combining natural ingredients with co-polymers, it delivers a firm yet flexible hold without the crunch or stiffness associated with orthodox pomades. Unlike others, it nourishes and hydrates your hair, keeping it strong and healthy instead of dry and brittle. This is the ultimate pomade for those who value performance and care. WHAT IT DOES: Provides a firm yet flexible hold with a high shine, keeping your hair styled all day without the crunch or stiffness of traditional water-based pomades. Hydrates and strengthens hair for a healthy, polished look. THAT SWEET AROMA: Paradox features top notes of jasmine, rosemary, and ozone; mid notes of marine; and base notes of cedar, patchouli, and rock rose. PRO TIP: Apply Lockhart's Water Based Paradox Pomade to slightly damp hair. Use small amounts of product at a time until the desired hold is achieved. WHERE ITS MADE: Proudly handcrafted and handpoured in the USA at our very own apothecary in Longmont, Colorado. Lockhart's is a family-run business driven by a passion for creating exceptional styling products for all hair types. Lockhart's Water Based Paradox Pomade is a firm holding water based pomade that has all day hold, high shine, and a fresh, complex fragrance some of you may already know and love called "Aqua Di Goon.” Paradox is a new take on the traditional water based pomade. It’s not orthodox, nor is it “unorthodox” it’s a paradox. Through several experiments over the past couple of years we have fine tuned the formula with a blend of natural ingredients and co-polymers to create a firm hold that remains flexible and doesn’t give you the crunch, or helmet head, that’s typically associated with “orthodox” water based pomades. The natural ingredients provide the hair with the nutrients needed to keep your hair strong and hydrated, instead of dry and brittle like other products currently available. Long story short, you’re going to get all the benefits of a traditional pomade with the convenience of a modern water based pomade.