This compact masterclass in logo design fills a knowledge gap for many experienced designers: how to manage those difficult clients that drive designers crazy. Peppered with wit and real-world scenarios, Logo Process walks designers through the ins and outs of dealing with small business owners who can be frustratingly naive – even downright rude – especially during a rebrand or logo redesign. Logo Process encourages benchmarking as best practice and simplifies the complex relationship between designer and client. Logo Process readers will discover vital knowledge for their journey into the world of small business branding including:•How to get a client invested in a new logo design at briefing stage•Why some logos never seem to date•Tactics big brands use for better logo recall•How to work faster and create less unused concepts•How to pitch designs with confidence that work won't be rejected. BONUS briefing questions for designers to ask clients are included. Luke B. Sleaford is an Australian-born art director and dedicated logo wrangler who specialises in logos for small business.