Get Voluminous, Smooth Wavy Hair: Combat dryness and frizz and rock your natural waves with our effective All-in-One Styler. Repair, hydrate and style in one easy step. The light formula will leave your locks feeling soft, voluminous, smooth, and defined. Non-sticky and non-greasy. Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine. For Touchable, Defined Curls: LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. While this shampoo is made for all curl types, we recommend using it as part of our LOVE UR CURLS 3-Step System. It’s the first step before using the Hydrating & Detangling Conditioner and the All-in-One Styler customized for your curl type. Clean, Vegan, and Cruelty-Free: Our curly hair products are never tried on animals. They’re also gluten-free, so you can rest assured that they are suitable for sensitive skin. Love It, or It’s On Us: We’re so confident you’ll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that’s why we created these products to help bring out the best of your own unique curls. Our mission is as simple as the products we create: To encourage you to genuinely love and accept yourself — for all that you are and all that you are not — so your unique beauty can shine through. “What so many people with curly hair have in common is that the majority of us have, at one point or another, spent time rejecting and trying to change something that naturally grows out of our head. We’re united in that struggle. LUS (Love Ur Self) is about empowering people and encouraging them to genuinely love and accept themselves.” Sahar Saidi, Founder