Love in business does not compete with profit. Rather, it is the foundation of lasting success. Love as a KPI: The Secret to Unlocking Sustainable Business Success challenges the way we define success in business. For too long, organizations have focused narrowly on financial returns, market share, and efficiency while overlooking the most powerful driver of lasting impact: how people are left as a result of their interactions with the organization. Customers, employees, investors, suppliers, and communities are not inputs to transactions. They are stakeholders whose loyalty, trust, and advocacy determine long-term growth and resilience. In this groundbreaking book, Utibe Bassey argues that love belongs not only in our personal lives but also at the center of business strategy. Defined as the perspective, posture, and practice of prioritizing the true needs and betterment of others, love is both deeply human and strategically pragmatic. It is measurable, actionable, and directly tied to sustainable success. Through research, vivid examples, and practical tools, Love as a KPI equips leaders to embed love into the fabric of their organizations. The framework is built on five indicators of love—Empathy, Generosity, Grace, Truth, and Sacrifice—and applied through four organizational levers: Leadership, Offerings, Value, and Engagement. For executives, entrepreneurs, and managers, this book offers both a perspective shift and a playbook. Readers will learn how love drives loyalty, reduces risk, fuels innovation, strengthens resilience, and builds organizations that people commit to for the long term. If you want to grow a business that performs, endures, and uplifts, Love as a KPI shows you how. "Love as a KPI masterfully demonstrates why love must sit at the center of how we define and measure business success. Bassey explains how empathy, generosity, grace, truth, and sacrifice are powerful drivers of performance, the human magic at the heart of business. This work is both inspiring and practical, offering leaders a way to unlock extraordinary results by putting people, and love, first." —Hubert Joly, Harvard Business School, Former Best Buy CEO, Best-Selling Author, The Heart of Business "Love is a KPI is more than a book—it's a companion for leaders who want to integrate wisdom, faith, and courage into their everyday lives. Utibe has given us a rare gift: insights that are both actionable and soul-nourishing. At a time when so many leaders are weary, this book reminds us that we can lead with both strength and grace, conviction and compassion. I will be recommending it to clients, colleagues, and friends alike." —Cammie Dunaway, Executive Coach and Board Member "Utibe provides a comprehensive framework for understanding Love as a KPI — and also provides clear guidance on how to put it to work inside organizations and brands. Her recommendations stem from her own leadership experience, grounded in research, and brought to life through compelling examples. Any leader looking to improve employee and customer experiences should read this book!" —James Warren, Founder and CEO, Share More Stories "Business will one day cease; profits will one day lag; employment will one day plummet. It is only a matter of time; all things lead toward decay. Except for love. Love builds up and holds together. Love always is and will never not be. And yet, we stake so little on it. Why? This book is a door into the most excellent way. A hefty claim indeed—one that Utibe Bassey defends well." — Tyler Hallman, Leadership Practitioner