Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data – we are all “walking data generators.” Loyalty 3.0 reveals how to combine this “big data” with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO. A WALL STREET JOURNAL & NEW YORK TIMES BESTSELLER "Relationships are the single greatest asset for all organizations. Relationships with customers, relationships with employees, relationships with partners. In Loyalty 3.0 , Rajat Paharia reveals the new science of relationship building through big data and gamification." - Tim Brown, CEO, IDEO "The journey to Loyalty 3.0 is real. Rajat's vision shows why right time relevancy and context will transform how organizations engage with customers and truly craft relationships." - R "Ray" Wang, Principal Analyst & CEO at Constellation Research " Loyalty 3.0 is filled with major insights, and does a brilliant job of grounding the reader in fundamental concepts around motivation, big data, and gamification - building on these concepts through real-world case studies that bring the combinations to life - and finishing with actionable ideas and next steps that enable you to test and operationalize these ideas in your own workplace and personal life." - Brad Smith, President & CEO, Intuit "A fascinating insight into how companies are exploiting big data." - Mark Read, CEO, WPP Digital "Rajat pioneered the business use of big data and game mechanics to transform the customer experience. A decade before anyone else, he saw that the same techniques that video game designers had used for years -- fast feedback, badges, competition, goals, and leveling up -- were also incredibly powerful for motivating behavior outside of games, and an industry was born. This book shares his secrets." - Clara Shih, CEO, Hearsay Social, author of The Facebook Era , and Board Member at Starbucks "Adoption is a critical component when creating an exceptional customer experience or smarter workforce, and gamification has proven to be a powerful driver for success. The insights Rajat shares in Loyalty 3.0 will help guide the next wave of deeper relationships across the enterprise." - Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, author of Get Bold "In this powerful and groundbreaking book, Rajat Paharia clearly demonstrates how big data, motivation, and gamification can be utilized to create true engagement and loyalty. We believe Loyalty 3.0 will be a game changer for our associates and guests." - Ray Bennett, Chief Lodging Services Officer at Marriott International "Rajat Paharia comprehensively explains how to create loyalty in the modern world full of data and connectivity. If you want to learn how to motivate and inspire employees, you must read this book." - Dave Kerpen, New York Times bestselling author of Likeable Social Media Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO. Rajat Paharia created the gamification industryin 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO. LOYALTY 3.0 How to Revolutionize Customer and Employee Engagement with Big Data and Gamification By RAJAT PAHARIA McGraw-Hill Education Copyright © 2013 Rajat Paharia All rights reserved. ISBN: 978-0-07-181337-2 Contents AcknowledgmentsIntroductionPART 1: VISIONChapter 1: May You Live in Interesting TimesC