Ease to use for most popular brands in USA Big button and smooth design with natural fit and comfortable to hold Multiple set-up options are available and includes the quick set-up option that does almost all of work Simple design Easy to use, three modes choices , compatible for most USA market brands , initial setting for LG,panasonic, Philips, RCA, Samsung, Sony, sharp, vision, zenith, pre-programmed codes are compatible with most brands, the code search function to help program control of older or discontinued components. Smooth design with natural fit and comfortable to hold. Well sized buttons to increase operability and readability.