NATURAL AFTERTASTE - This aftertaste is often described as earthy and slightly sweet. The compounds responsible for this distinctive flavor include geosmin, which gives beets their earthy taste, and betaine, which can contribute to the sweetness. The intensity of the aftertaste can vary based on individual sensitivity, the freshness of the beets, and the preparation method of the juice. NATURALLY EFFECTS BODY FLUID COLOR - Experiencing a change in the color of your urine or stools after consuming beet juice is natural. This phenomenon, known as beeturia, occurs in a significant portion of the population. The pigments responsible for the coloration, primarily betanin, are not completely broken down and absorbed by the digestive system. As a result, they can pass through the body and be excreted, leading to pink or reddish urine and stools. SWEET RICH FLAVOR & DEEP EARTHY TASTE! - Lucy’s Organic & Non-GMO Beet juice will speak for itself. Crafted from the finest organic beets, each bottle embodies the essence of nature. Whether enjoyed on its own or as part of a delicious smoothie, beet juice is a delightful way to incorporate the taste of nature into your daily routine. SMALL BATCH MADE! - Lucy’s Organic Beet Juice is produced in very small batches at a time based on growing demand. High-quality organic beets are carefully selected from certified organic farms. These beets are grown with a strict adherence to organic standards. Our organic beet juice emphasizes the use of high-quality organic ingredients and careful processing techniques to create a nutritious and flavorful beverage. ORGANIC & NON-GMO CERTIFIED IS ESSENTIAL - The organic farming practices prioritize soil health and environmental sustainability, contributing to a more natural ecosystem. THE STRENGTH AND BEAUTY OF GLASS - Lucy’s Organic Beet Juice is packed in 34oz glass bottles which is a superior choice for packaging juices compared to plastic due to its numerous advantages. Glass is inert and non-reactive, ensuring that no harmful micro-plastics is leached into the juice, preserving its purity and taste. It's also impermeable, preventing oxygen from entering and maintaining the juice's freshness, nutritional value, and vibrant color. 100% FAMILY OWNED, FOUNDED, AND OPERATED- Lucy’s was established in 2003 by Miguel and his wife. They both share 4 wonderful kids who have all worked for the family business since then! Miguel’s family immigrated from Mexico to California and began creating products for the Hispanic market in Los Angeles. Since then, Lucy’s has seen national expansion and began developing state of the art organic and non-GMO products for consumers in the United States. SWEET RICH FLAVOR & DEEP EARTHY TASTE! - Lucy’s Organic & Non-GMO Beet juice will speak for itself. Crafted from the finest organic beets, each bottle embodies the essence of nature. Whether enjoyed on its own or as part of a delicious smoothie, beet juice is a delightful way to incorporate the taste of nature into your daily routine.