Create a true competitive advantage with new kind of learning. Today's companies don't view training―or learning―in the same light they do sales and marketing. When the learning needs of your company are designed, developed, and deployed using innovative, highly effective instructional design methodologies, the results can be as meaningful as those derived from sales and marketing activities. In other words, effective learning is the new competitive advantage. In Jim Guilkey’s, M-Pact Learning: The New Competitive Advantage, readers will • understand what traditional training is and why it is ineffective, • learn about M-Pact Learning and how it differs from traditional training, and • learn how M-Pact Learning can be used within your organization to create a true competitive advantage. The M-Pact Learning methodology allows the creation of innovative, highly effective learning solutions that will provide readers with a new edge for their organizations. "Jim Guilkey books a first-class ticket for you, the top executive. M-Pact Learning is the flight plan for higher profit and productivity. Destination: Measurable business results." GLENN MCCONELL Former Director of Flight Education, Ohio State University "... Companies invest heavily in attracting talent, but winners establish sustained competitive advantage leveraging talent... through superior education, training, and preparation. . . Having a workforce with superior and timely training, and adaptability, can be a sustained competitive advantage . . . that Jim Guilkey and S4 NetQuest have enabled for decades." MICHAEL SMITH Executive Director of Corporate Relationships, Fisher College of Business at Ohio State University "As the director strategic accounts for the nation's leading eternal therapy company, I was continually being challenged to create a competitive advantage against the competition... This book is a must read for any executive that strives to compete and win in their respective businesses." MICHAEL RAIMONDO Director of Strategic Accounts "I highly recommend that every leader read Dr. Guilkey's book. Our workforce's ability to perform at the highest level is what creates competitive advantaged. Guilkey's approach to training and educating teams through the M-Pact Learning is truly game changing." PETE LIPOVSEK, Strategic Account Manager, Salesforce JIM GUILKEY, PhD is the president of S4 Netquest and a nationally recognized expert in instructional design. Before co-founding S4 NetQuest, Jim served as the assistant director of Flight Education at the Ohio State University and developed the FAA’s National Safety Program on pilot problem solving. Jim has a BS in Aviation and an MA and PhD in instructional design.