www.qingshunzou.com We live in a time of multiple changes and dramatic upheavals. The world is at a historical turning point. The Western economic sector is facing unprecedented challenges. At the dawn of its growing influence, understanding China accurately is urgent. Mastering the Chinese business culture should be a priority. Assimilating Chinese business strategy, as taught in The Art of War and played in Wéi qí, is paramount. For Western companies, applying this knowledge in their relations with their Chinese partners is critical to achieving long-term business success with China. This practical guide reveals so many Chinese realities that are often unknown or ignored. It invites its readers to perceive China from a cultural point of view. The main topics covered are: China today, cross-cultural management in business implementation, Chinese business etiquette, and the impact of Confucianism. It provides information, analysis and recommendations in the hope that it will contribute to a better understanding between the West and the East, the West and China. BOOK REVIEWS Master Chinese Business Culture by Qingshun Zou is the ultimate guide to understanding all aspects of Chinese business. Zou expertly and concisely gives an overview of Chinese culture and how it relates to their business theories and practices. If you want an insider's look at how China operates in the business sector, this is a definite read. If you expect a dry, boring lecture about business, you will be pleasantly surprised, because Zou has written an enlightening book in an engaging style. Personally, I think this book will go a long way toward healing any wounds and fostering a more positive outlook and relationship with China. --- Reviewed and rated 5 stars out of 5 by Tammy Ruggles for Readers’ Favorite Master Chinese Business Culture - becoming a China Expert will prove knowledgeable, inspirational, and essential to Western readers. It is a 'must' for Westerners who would embark on a business relationship with Chinese companies and leaders. Qingshun Zou focuses on conducting business on a deeper level that embraces China's cultural viewpoint. This deeper level of understanding far outshines competing etiquette-centered books, expanding the horizons of businesspeople who want to do more than parrot appropriate behaviors. This is why not only business collections, but any interested in Chinese culture, history, and social norms needs Master Chinese Business Culture . It offers more than the chance to become a business expert alone, presenting valuable insights that will lend to a better understanding the Chinese people as a whole. --- Reviewed by Diane Donovan for Midwest Book Review In this book, the author offers a fresh understanding of China, its people, culture, and mindset, offering information that will surprise readers and even contradict most of what they hear daily in the media about China. This is a comprehensive book that discusses Chinese business culture and readers will understand the different cultural trends exhibited in the various regions, from Beijing to Shanghai, to Guangdong, to Qinghai and Inner Mongolia. Master Chinese Business Culture is a well-researched book that provides information readers need to understand in how the Chinese do business, their mindset, and singular drive. It will shift our perspective on China and change the way we deal with the Chinese. --- Reviewed and rated 5 stars out of 5 by Divine Zape for Readers’ Favorite Master Chinese Business Culture by Qingshun Zou will help you navigate your path toward a keener understanding of Chinese business practices and ethical considerations that go with it.Zou debunks the myth that Western and Chinese political leaders do not share the same values. She has written a practical and indispensable guide that Western and non-Chinese business people can use.This book is an objective take on its subject matter and sets aside any critical standpoints. Whether you are planning to clinch deals with the Red Dragon or are simply fascinated by its business culture, this book is your absolute guide. --- Reviewed and rated 5 stars out of 5 by Vincent Dublado for Readers' Favorite Qingshun Zou was born in Beijing and grew up in Guangzhou in southern China. She was educated in Canada, completing her studies in business at a Canadian university in Nova Scotia. Nostalgia for her homeland and stimulating encounters in the West ignited in her an interest in both cultures.  Having started her career in the Swiss watch industry, Qingshun received training in marketing at Swatch AG before turning to entrepreneurship. After having successfully developed several companies in Switzerland and China, she was CEO of the Swiss subsidiary of a European pharmaceutical group for more than 15 years.   A Swiss citizen, Qingshun is a professional in international business development. As a business consultant, she offers her know-how in a multicultural