Google My Business (GMB), now known as Google Business Profile (GBP), has become an indispensable tool for local SEO and customer acquisition. In a world where “46% of Google searches have local intent” and “72% of consumers use Google to search for local business information”, optimizing your GMB listing is critical for visibility. This eBook provides a comprehensive, step-by-step manual to organically promote your business on Google Maps and Search. We will explore how GMB’s algorithm works, best practices for optimization, how to avoid common pitfalls like suspensions, and advanced strategies to outrank competitors. Each chapter begins with a TL;DR summary for quick insights, followed by an in-depth deep dive. Whether you’re a DIY entrepreneur or working with an agency, the tactics here apply globally – from the US to the UK and beyond – noting any regional differences along the way. By the end, you’ll understand how to leverage GMB in conjunction with your website’s SEO, how to earn and manage reviews, use geo-tagged images and posts effectively, and much more. (Throughout this guide, “Google My Business (GMB)” and “Google Business Profile (GBP)” refer to the same platform.)