Infused with Skincare-Our unique soft matte formula has a creamy comfort feel that coats your lips in skincare for nourishing, non-drying wear. We replace traditionally used silicones with a good-for-you super blend infusion of candelilla, carnauba, jojoba, and sunflower plant emollients to lock in moisture and nourish during wear. Anti-oxidants protect, and bisabolol calms and soothes. Weightless Color, Velvety Blurring Finish – Rich, one-swipe color payoff glides across your lips without drag or dryness. A natural bio-based elastomer gel gives a silky smooth application that never feathers or bleeds. A soft, velvety, blurring finish leaves lips looking supple and softly matte. Consciously Formulated Clean, Cruelty-Free, & Vegan – At MOB, we formulate with an extensive "free from" list including parabens, petroleum-based ingredients, silicones, gluten, talc, & microplastics. All our ingredients are ethically and sustainably sourced and certified PETA Vegan and Leaping Bunny Cruelty-free, never containing animal ingredients such as beeswax or carmine Sustainable Package Design- Sustainability is the new luxury and we put our planet first. The Lipstick tube is made with 50% post-consumer recycled beverage bottles, and the outer capsule is biodegradable, made from 100% post-consumer recycled material, and is home compostable and recyclable. M102 is a Mauve Greige- a cool-toned cult favorite that’s perfect for a moody, muted lip look. Wear alone or mix with different liners for endless lip combos. There’s matte lipstick—and then there’s M102. Designed in the MOB Lab to challenge every convention of what a matte lipstick should feel like, our Soft Matte Lipstick in M93 delivers silky, high-impact color with a featherlight touch and a conscience-first formula. The result? A lipstick that looks as elevated as it feels—clean, comfortable, and deeply wearable. A Formula That Breathes With You Matte lipsticks are often known for their rich pigment and their unforgiving texture. MOB Beauty set out to rewrite that narrative from the ground up. At the core of our Soft Matte formula is a revolutionary bio-based elastomer gel, a clean alternative to traditional silicones. This innovation allows the lipstick to glide effortlessly across the lips without skipping, dragging, or caking. The finish is soft-focus, velvety, and blur-like, offering all the definition of a matte with none of the tightness or dryness. To maintain that supple, flexible feel all day, we infused the formula with a powerhouse blend of plant-based waxes—including sunflower, mimosa, and carnauba—replacing conventional beeswax with vegan, ethically sourced alternatives. These waxes lend structure, lock in moisture, and adapt to the natural contours of your lips for smooth, even coverage in one swipe. Rich Color, Real Comfort M102, our Mauve Greige shade, is a modern take on a timeless tone—designed to suit all skin tones, all moods, and all moments. It’s the kind of “wear-everywhere” neutral that brings polish to bare skin and harmony to bold eye looks. Whether you’re heading to a meeting or a weekend market, M102 offers the perfect balance of color and comfort. And because performance matters, we packed this lipstick with skincare-grade ingredients that treat your lips while you wear it. Antioxidants, vitamin C and E, bisabolol, and phytosphingosine work in harmony. So while your lips wear a velvety matte look on the outside, they’re nourished and cared for on the inside. Instead, we work with biodegradable, ethically sourced components that are fully vegan and cruelty-free. This means you can wear your lipstick confidently, knowing it aligns with your values, not just your style. Sustainability That’s Built In—Not an Afterthought Beauty should never come at the cost of the planet. That’s why the Soft Matte Lipstick is packaged using MOB’s signature sustainable design system. The outer component is reusable and refillable, built to house any shade from the MOB lipstick family. Once you’re done, you can replace the refill, not the packaging. Each lipstick comes in recyclable, minimal-waste materials—no mixed plastics, mirrors, or magnets that complicate the recycling process. And with every product designed to work within the Pact Collective recycling system, we’re helping reshape the beauty industry into something smarter, cleaner, and more circular. Community-Created Color At MOB, product creation isn’t a top-down process. We work in collaboration with our community—from real beauty lovers to pro artists—to co-create shades that feel personal, wearable, and timeless. M102 Mauve Greige was developed as part of this collective vision. It’s not a one-size-fits-all nude or a trendy seasonal shade—it’s a nuanced, skin-enhancing color designed with real-life wear in mind. It reflects the voices and ideas of our community and represents what beauty can look like when we build it together.