Developed by Tim Lewko, a 25-year strategy veteran, MOVE shows leaders how to embed artificial intelligence (AI) directly into the strategy process and validate strategic bets, pressure-test assumptions, and adapt faster than the competition – all while maintaining control over final decisions. Traditional strategy frameworks cannot keep up with trade wars, supply chain disruptions, and shifting consumer behaviour, and leaders can no longer afford to wait for annual planning cycles or lengthy strategy retreats. MOVE responds to this rapid change by simplifying strategy into a clear, repeatable system of seven essential tools – all powered by AI to accelerate decision-making and execution. It’s a practical, leadership-owned operating system that aligns strategic assumptions, project prioritization, and quarterly execution cycles. Through examples, this book reveals how AI can power real-time data analysis, surface critical indicators that signal when a strategic bet is veering off-course, and show when emerging threats require immediate attention. In a rapidly changing world, MOVE is a key tool for senior executives, business leaders, board members, CEOs, Presidents, and P&L owners to regain control across the entire execution cycle. In a world where generative AI is rewriting the rules of strategy, MOVE is a blueprint for how companies must rethink their approach to stay competitive. Tim Lewko's deep expertise and global experience make this essential reading for any organization still clinging to outdated strategic processes . Michael Combs, President & CEO, CorVel Corporation Tim Lewko brings clarity and speed to strategy in a way few others can. MOVE captures the practical, no-nonsense approach I experienced working with him—now enhanced with the power of GenAI to help leaders think better and move faster. Ricardo Alberto Cons, Chief Executive Officer and Head of Business Area North America, Electrolux AB I've worked with Tim for almost 20 years on the framework of decisions that have successfully guided my business along the way. His approach has always focused on ownership, speed, engagement, agility, and execution. Incorporation of GenAI is the logical next step in the evolution of that process. Steve Cassidy, Chairman of the Board, Selig Group In more than 30 years in business education, I have worked with many exceptional students. For Tim Lewko, that domain was strategy and vision. In MOVE, he has taken what I once believed to be unteachable—the instinctive, real-time thinking behind great strategy—and made it visible, accessible, and actionable. Al H. Ringleb, JD, PhD, President and Founder, CIMBA — The Consortium Institute of Management and Business Analysis (University of Iowa) This book exists because executives across four continents opened their strategic thinking to me over nearly four decades. From Sao Paulo's boardrooms to Stockholm's factories, from Vancouver to Veneto, I've had the privilege of helping leaders make strategy visible — not as theory, but as the daily decisions that determine whether a business wins or drifts.   What I've learned is universal: clarity drives execution. Every leader, in every culture, wrestles with the same challenge — how to connect what they believe with what they'll actually do. MOVE was built to close that gap.   Over the years, MOVE has guided leadership teams through real-world complexity — mergers, market expansions, restructurings, and reinventions. It has helped organizations find alignment, prioritize with confidence, and translate intent into action. What's new today is how generative AI amplifies that process. By integrating AI as a thinking partner, leaders can pressure-test assumptions, explore strategic options, and adapt faster without losing control of their judgment.   To every executive who's ever looked around a boardroom and asked, "What are we really betting on?" — this book is for you.   Tim Lewko Author, MOVE: AI-Enabled Strategy for a Fast World Tim Lewko is the CEO of Thinking Dimensions Global, a strategic advisory firm specializing in decision-making frameworks that drive visible, leadership-owned execution. Over the past 25 years, he has guided executive teams across North America, Europe, Asia, and Latin America, helping them achieve more than 2 billion dollars in strategic impact.Recognized for his ability to make complex strategy simple and actionable, Tim has worked with Fortune 500 corporations, private equity portfolio companies, and family-owned enterprises alike. His approach combines structured decision logic with real-world experience, helping leaders align faster and execute with confidence. Tim is the author of MOVE: AI-Enabled Strategy for a Fast World and Making Big Decisions Better. MOVE is a practical strategy system used across industries and cultures, a framework that connects decisions to results. It integrates with AI to improve clarity, speed, and performance in how or