This product is not the same cheese found in the boxed Mac & Cheese. This product is intended as a topping for popcorn and other savory treats The coloring of the product is brighter than the cheese found in the boxed product in your local store. Cheddar Cheez Powder will add the delicious taste of cheddar to your snacks. This powder is perfect for sprinkling on popcorn, pretzels or any snack you desire. Cheddar Cheez Powder is also useful for baked potatoes, pastas and salads.