THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe. [Review of previous edition:] Eye opening.. this book should be read by both children and their parents. (Elizabeth Shaffer BC Parent ) [Review of previous edition:] [Starred review:] Lively analysis seeks to raise preteens' awareness... brimming with anecdotes, facts, and quotes... once they start reading, they'll find themselves sucked in. (Jennifer Mattson Booklist / RBB 2003-12-01) [Review of previous edition:] The book is less anti-advertising than pro-thoughtful consumer, and kids who read this book will be better prepared than most to deal with the marketing onslaught. ( Bulletin of the Center for Children's Books ) [Review of previous edition:] [Made You Look] is an excellent book on a topic that becomes more and more important every day -- advertisers marketing their products to children. Shari Graydon, a veteran media literacy activist, clearly knows her stuff. ... Without coming across as preachy or judgmental, Graydon has done an amazing job of presenting what has up to now been a marginal topic. She even includes example of what some kids may think of as "good" ads.... This balanced approach to the topic lends a lot of credibility to Graydon's arguments. I cannot think of a single person -- child or adult -- who would not benefit from reading this excellent, entertaining book on a very important topic. Highly Recommended. (Grace Sheppard Canadian Materials 2004-01-02) [Review of previous edition:] Intelligent observation and reflection by children 9 and older is encouraged in [this book]... Children are both the mouse to be caught as well as the cheese in the bait in commercial ads today. (Linda Piwowarczyk Chicago Sun Newspapers 2003-11-13) [Review of previous edition:] Engaging and intelligent. (Susan Schwartz Montreal Gazette 2004-04-05) [Review of previous edition:] A thought-provoking resource for children who daily face a sea of marketing. The book details the history of promoting products, controversial methods of advertising and ways that children are exposed to and affected by ads targeted directly at them. The author delivers the information in an understandable, entertaining manner. ( Publishers Weekly 2004-01-19) [Review of previous edition:] Lively, view-changing stories of advertising principles, psychology and history are followed by activities you can try at home. (Susie Wilde Raleigh News and Observer 2003-12-07) [Review of previous edition:] This skillfully age-tailored overview of the advertising industry has an appealing cover design, a fast-paced and friendly text, cartoon illustrations, and a generous smattering of juicy, relevant sidebars and quotes... thorough in coverage and thought-provoking... deconstructs ad campaigns without undue condemnation or bias, exposing their sometimes less-than-salient subtext and neatly outlining the common techniques advertisers us to manipulate consumer appetites. (Jeffrey Hastings School Library Journal ) [Review of previous edition:] Author Shari Graydon uses a lively style to attract teens and encourage them to make informed choices about their consumption and spending. (Deborah Taylor Teacher Librarian ) [Review of previous edition:] Easily read book explains the history of advertising, how it works, tricks of the trade, and how to complain effectively... Humorous illustrations enhance the information... this helpful text is recommended for consumer education classes. (Deborah L. Dubois VOYA ) The thoughtful and balanced presentation, clear explanations and entertaining real-life examples are a solid starting point for getting children -- and adults -- to think critically about the way that products are advertised. ( The Guardian 2013-08-08) I'll be eager to get this into the hands of my readers. ( Ms. Yingling Reads 2013-08-04) A unique nonfiction title that uses eye-c