Madison Reed Bonding Time is a professional-strength all-in-one leave-in treatment that strengthens and repairs damaged hair while protecting color from fading Developed with licensed colorists it is the first bond-building treatment formulated to protect your colororing, bleaching, highlighting, heat-styling, chemical processing, and more Reduces breakage by 71% after just one use. Bonding Time helps remedy damage from coloring, bleaching, highlighting, heat-styling, chemical processing, and more Leave your hair stronger, visibly healthier, and gorgeously glossy. Bonding Time is ideal for all hair types and textures Free of sulfates, parabens, phthalates, gluten, and titanium dioxide. Leaping Bunny certified, cruelty free Want stronger, healthier-looking hair in one simple step? (Yes, please!) Strengthen and repair damaged hair, plus protect your color with this all-in-one leave-in treatment. Our exclusive professional-strength formula reduces breakage by 71%, improves elasticity, and helps restructure damage caused by brushing, heat styling, bleach, color, and other chemical processes. Bond Building Technology penetrates deep to repair damage by creating new hydrogen and ionic bonds within the cortex while smoothing the outer cuticle for stronger, visibly healthier, gorgeously glossy hair. Developed with licensed colorists, Bonding Time is the first bond-building treatment designed specifically to protect your color. It's enriched with Black Spruce Extract to protect against UV rays and other environmental aggressors that cause hair color to fade. Made for anyone who brushes, heat styles, colors, bleaches or chemically processes their hair. Our serum format is perfect for all hair types and textures.