100% Gray Coverage That Lasts. Achieve salon-quality, long-lasting, multi-dimensional color that looks natural and vibrant while keeping your hair healthy and shiny. Gentle, Dermatologist-Tested Formula. Free from ammonia, PPD, parabens, resorcinol, phthalates, and gluten, and infused with keratin, argan oil, and ginseng root extract to nourish hair while you color. Conditioning Color That Leaves Hair Soft and Healthy. Radiant Cream Color conditions from root to tip for soft, smooth, strong hair with enhanced shine after every application. Convenient With Subscribe & Save. Never run out of your perfect shade—save time and enjoy added convenience by enrolling in Subscribe & Save for automatic deliveries straight to your door. Long-Lasting Freshness. Each Madison Reed color kit is produced with a 36-month shelf life and marked with a lot code, not an expiration date. Minor color variations in the developer are normal and do not affect performance or results. Madison Reed Radiant Hair Color delivers gorgeous, lasting, high-quality hair color with 100% gray coverage. Made with ingredients you can feel good about, this is the first ever Smart 8-Free permanent hair color, free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Enriched with hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair. For best results, stay within two shades of your natural color.