Maidenform is the #1 Brand of Shapewear - Source: Circana, Retail Tracking Service, U.S. Brand Sales, 12 Months Ending August 2024 BRIEFLY SPEAKING - Shapewear panties featuring a fabulous combo of firm tummy and hip control with the full coverage you want. SHAPING BRIEF YOU CAN WEAR ALL DAY - Fabulous fabric with luxurious stretch provides firm control with allover fabric or lace panty options. BRIDAL SHAPEWEAR - Lace options offer a powerful combination of smooth control at the waist and a pretty lace panty - the perfect wedding dress shapewear. DESIGN DETAILS - A stay-in-place waistband is designed to resist rolling or digging, while a cotton gusset lends softness where it's needed the most. STAY COOL - Made of moisture-wicking Cool Comfort fabric, this might be the most comfortable women's shapewear you've ever worn.