Make Disciples, Not Followers is a biblical guide for Christians who speak online—whether you’re a content creator, apologist, catechist, pastor, or simply someone trying to share the Gospel faithfully in the attention economy. Social media rewards what is fast, sharp, and performative: outrage, “quick takes,” controversy, and the slow drift from witness to brand. But Jesus did not command us to collect likes. He commanded us to make disciples . This book names the temptations of the platform and offers a path toward online evangelism marked by truthfulness, charity, prayer, and spiritual integrity. Drawing on the RSV throughout, you’ll explore how to evaluate success by spiritual fruit rather than virality; how to build a rule of life for digital mission; how to correct without contempt; how to handle conflict without straw men; and how to resist the cult of personality that platforms reward. You’ll also find practical, pastoral guidance on topics many Christian creators avoid: misinformation and rumor-sharing, boundaries and privacy, “confession-like” DMs, monetization and donor manipulation, burnout and mental health, and the responsibility that comes when your content influences conversions. This is not a handbook for “winning the internet.” It is a call to holiness in public speech—to be the kind of Christian online who would still be recognizable as a disciple offline. Inside you’ll find: A framework for faithful online evangelism, catechesis, apologetics, testimony, and pastoral sensitivity - A biblical vision for truth, fairness, and reverent speech in hostile digital spaces - Guidance for handling authority, correction, and accountability—especially when authority fails - A sober look at money, patronage, sponsorships, and the burden placed on the Church - Chapters on embodied Christianity, human dignity, and why no political movement can fully embody the Gospel - Appendices including a “Should I post this?” discernment worksheet, and a full code of ethics with ready-to-use templates If you want your online presence to point beyond yourself—toward Christ, the Church, and the demanding joy of discipleship—this book is for you.