12-Hour Long-Lasting Color: Flaunt a bold Ruby Red lip with intense color payoff that stays fresh and flawless for up to 12 hours without frequent touch-ups. Waterproof & Smudge-Resistant Formula: Designed to handle your day, this lipstick is water-resistant and transfer-proof, so your look stays locked in, rain or shine. Infused with Jojoba Oil & Vitamin E: Hydrates and nourishes your lips with every swipe, leaving them soft, smooth, and supple even with all-day wear. Comfortable Soft Matte Finish: Lightweight and non-drying texture that glides effortlessly to deliver a velvety matte finish without flaking or cracking. Made Safe, Vegan & Cruelty-Free: Free from harmful chemicals like parabens, sulfates, and mineral oils—dermatologically tested and safe for all skin types. Mamaearth Soft Matte Long Stay Lipstick - a comfortable, long-wear lipstick with rich color payoff that stays on for 12 hours. Crafted with the natural goodness of Jojoba Oil & Vitamin E, the lipstick has a non-drying formula and adds a natural color to your lips, keeping them soft and smooth. Jojoba Oil softens while Vitamin E moisturizes. Lightweight and waterproof, the Soft Matte Long Stay Lipstick doesn’t smudge and gives your lips color in just one stroke. Our lipsticks are also made with natural ingredients which means it has no toxins, just the goodness of natural ingredient