What if you could peek inside one of the fitness industry’s quirkiest –– and most successful –– training gyms to find out what REALLY goes on behind the scenes? As the founder of NYC's wildly eccentric Mark Fisher Fitness, Mark Fisher has ten years of gym experience in one of the world's most competitive markets. And he's got the scars to prove it! Combined with his years coaching and mentoring, Fisher knows the challenges training gym owners face. Too many fit pros open up a gym to impact more lives and create more freedom, only to find themselves working more than ever, stressed about making payroll and rent, and unsure how to break out of the cycle. But it doesn’t have to be that way… In this compilation from BusinessforUnicorns.com, fitness business owners will get actionable takeaways on what it really takes to run a successful gym business: generating leads, selling without being slimy, leadership and management, customer service, and more. With Mark's trademark blend of quirk and transparency, readers will understand what it REALLY takes to build a high-performing training gym from someone who's walked the walk and is still walking it. By the end of this book, you’ll have a new set of tools to make a bigger impact on your clients, to increase your take home income, and to fall back in love with your business.