This book is for marketers and business people at any stage of their careers. It contains inspirational outlooks, practical approaches, and useful tools. You'll come to appreciate a much broader definition of marketing and understand five key elements for successfully serving customers: listening, defining, solving, selling, and sustaining. You'll also learn how to assess and define your own personal brand, activate your brand, and build your network. Finally, you'll see a few ways to plan more simply, including how to ask just three questions to guide your overall marketing strategy.Dave Loomis is one of the most experienced marketers, especially in the business-to-business space. Dave shares his wisdom, stories, methods, and useful diagrams. He'll challenge you to ask thoughtful questions about your organization's marketing and customer focus. He'll also motivate you to become more intentional about developing your own personal brand and to share your gifts and expertise with others.In a time when we're overwhelmed by complexity in business, the digital transformation, and the global pandemic, it's refreshing to filter our purpose down to its true essence: serving others. When we focus on solving real problems our customers have, we more effectively drive innovation, growth, and profit.This book has about 45,000 words and it's worth reading all of them. However, there are just five words that are worth understanding more and remembering for the rest of your career - whatever our vocation: marketing is everything we do.