Marketing Manager’s Guide to Successful Brand Marketing “Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ― Donald Miller , author of  Marketing Made Simple , and Building a StoryBrand . 2021 OWL Award Shortlist in Sales & Marketing #1 Bestseller in Auctions & Small Business In Scott Miller’s newest Mess to Success  guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains. Every success story begins with a journey.  Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,”  Marketing Mess to Brand Success  shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Avoid marketing messes and square up to successes.  Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains. Learn how to: Navigate a nebulous digital marketing environment - Maximize time and investments with sales marketing strategies - Build and model consistent brand standards - Become an expert in brand marketing and take your company to the next level If you enjoyed  Management Mess to Leadership Success , or brand marketing books like  This Is Marketing ,  Marketing Made Simple , or  Building a StoryBrand , then you need to add  Marketing Mess to Brand Success  to your business bookshelf. “Owning your mess and being vulnerable makes you an even stronger leader and Scott Miller shows you exactly how.” ―Dave Hollis, bestselling author of Get Out of Your Own Way “Marketing may seem simple but it isn’t. And if you don’t get it right, your perfectly terrific product will sit on the shelf and collect dust. Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer, giving you the ability to make even more.” ―Donald Miller, author of Business Made Simple “Don’t worry about making marketing mistakes―worry about not learning from them, advises Miller ( Management Mess to Leadership Success ), chief marketing officer at the management services company FranklinCovey, in this energetic guide.” ―Publishers Weekly “Behind every successful disruption, whether in a company, an industry, or even yourself, there is someone who knows how to get buy-in, someone who knows how to market. Wanna be that someone? Read Scott Jeffrey Miller’s Marketing Mess to Brand Success .” ―Whitney Johnson, bestselling author of Disrupt Yourself “In his first bestseller, Management Mess to Leadership Success , Scott taught all leaders the power of ‘owning our messes.’ Here he comes again, aimed at marketers and brand builders. This time he drives home thirty challenges we all face and must overcome to be successful in our personal and professional endeavors.” ―Dorie Clark, Duke and Columbia professor and multi-bestselling author of Brand You and Entrepreneurial You “Scott delivers again in his Mess to Success series. His pragmatic and applicable insights culled from his years as FranklinCovey’s Chief Marketing Officer have the potential to transform your marketing career, and create great outcomes for your organization as well.” ―Nancy Duarte, CEO and bestselling author of Resonate and Slide:ology “Marketers, be warned: if you don’t read this book, those that do will have your job. Scott is here to help with his Mess to Success series and delivers again! You won’t just read this book, you will study this book!” ―Chester Elton, bestselling author of The Carrot Principle , Leading with Gratitude , and Anxiety at Work “Too many marketers fall victim to lofty and aspirational ‘activities’ and then are disillusioned when they’re defunded, or worse, let go. Scott’s thirty-year career in sales and marketing comes alive in Marketing Mess to Brand Success and provides the perfect roadmap for anyone looking to build their brand as a revenue relevant and outcome-focused marketer.” ―Marie Forleo, New York Times bestselling author of Everything is Figureoutable Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bests