Make it BIG in America by bringing your European business to the US! As global economies shift, many European companies are entering the US market for the first time. Though the American market holds endless opportunities, too often those unfamiliar with it fail to present themselves in the best light possible. Mastering Market Entry: USA is your guide. Manny Schoenhuber knows that successful European business operations do not always fare well in the US. He shows you how to make the most of your expertise and adopt certain practices and processes to take full advantage of America’s great possibilities. Understand the whys and hows of seamlessly adapting to the US marketplace. Arm yourself with sound legal, managerial, and cultural strategies that mitigate risks and prepare you for launching your American business. Whether you have a new company, or are bringing a subsidiary stateside, let Mastering Market Entry: USA help your business thrive in the US. Mastering Market Entry: USA provides European companies and investors with proven American market-entry mastery. Manny Schoenhuber has written a playbook for European business leaders to follow, showing them how to go about setting up their business to break into the US without making a cultural misstep. 5 stars. -Erin McKelvey , President & CEO European American Chamber of Commerce Texas. In Mastering Market Entry: USA , Manny Schoenhuber hails the European mid-market businessperson as a "hidden champion"—someone who has what it takes to succeed, but who hasn't yet embarked upon the process of entering the US market. This guidebook to transacting Transatlantic business is a critically important resource for every European company and can enable your company's success stateside—don't overlook it! -Matthias Hoffmann , President & CEO German American Chamber of Commerce of the Southern U.S., Inc. European companies often consider taking their operations into the US, but the up-front costs make them hesitant to make a commitment. Hesitation, we all know, is a recipe for business failure. Mastering Market Entry: USA should make you bold again. You see, now, how the US is an ideal market for you. International expansion will help hedge you against business risk. Thanks to Manny Schoenhuber's guidance, you should eagerly anticipate significant growth. -Morten Siem Lynge , Consul General & Head of Energy North America Consulate General of Denmark - Houston In Mastering Market Entry: USA , Manny Schoenhuber emphasizes to European businesses the significance of acquiring skills in team building, delegation, and collaborative approaches when contemplating business expansion. His guidance, in clear language and based on many years of experience, empowers European companies to establish a business strategy that hinges on effective teamwork, rather than attempting to handle everything independently. By following his advice, you can enter the US market with confidence, positioning your business for success." -Baukje Bee Kothuis , Chief Representative Netherlands Business Support Office in Texas. Mastering Market Entry: USA encourages European companies to establish a foothold in the thriving US marketplace. Manny Schoenhuber , drawing on his dual identity as an American lawyer with a European background, provides valuable insights into the opportunities awaiting European business people in the US market. His multidimensional background enables him to navigate cultural challenges and understand diverse market dynamics. Readers can benefit significantly from Manny's extensive legal expertise and sound advice. -Ahmet Yavuzhan Erdem , Commercial Attaché Consulate General of the Republic of Türkiye in Houston. Many European companies spend decades establishing their operations in Europe. They receive much advice on how to expand their business, especially into the US. However, most of the resources do not come from a place of Transatlantic authority. That's where Manny excels. You can trust his advice, as he is having roots in Europe but is experienced at representing successful, European-run businesses in America. Take his methods and ideas for market entry to heart and develop a viable working plan for US expansion. -Zuzanna Kobrzynski, Head of Foreign Trade Office, Houston Polish Investment and Trade Agency. Manny Schoenhuber is an attorney for European investors, companies, and their subsidiaries in the United States. He acts as their outside general counsel and provides full-service legal support. As a passionate advocate for a strong EU-US partnership, Manny helps European companies and investors succeed in the US. His services include market entry, international law and trade, cross-border transactions, litigation, and dispute resolution. Manny is a former professional football (soccer) goalkeeper, born and raised in Germany, educated in the United States, and based in Texas. Manny serves as the Vice Pres