Amplify your lashes with the Max Factor False Lash Effect Waterproof Mascara. The long-wearing black mascara gives the illusion of increased volume and thickness. Featuring patented Liquid Lash™ technology, the mascara coats each individual lash fibre from root to tip for maximum impact. The formula creates the appearance of dramatic, bold lashes with definition that lasts. To top it off, the mascara is waterproof, smudge-proof, and flake-free.