Moisturizing Formula: The Max Factor Pan-Cake Water-Activated Makeup provides a moisturizing formula for hydrated, smooth skin. Full Coverage: The product offers full coverage with a matte finish for a flawless complexion. Easy Application: The makeup can be applied using a damp sponge for quick and easy application. Versatile Use: The Max Factor Pan-Cake Water-Activated Makeup can be used as a foundation, concealer, or powder for a variety of looks. Long-Lasting: The makeup provides a long-lasting, smudge-proof finish that stays put throughout the day.