Offers one hundred marketing truths based on data compiled from consumer, industrial and business-to-business markets, along with 402 practical ideas for increasing sales using less effort. "A must have for any sales and marketing professional. How refreshing to have a marketing book based on facts!" -- R. Bruce Montgomery, Jr., Sr. VP, Bank of America "A must-read for anyone...looking to learn what is REALLY driving the marketing world today." -- Mark Upson, President & CEO, Cohorts "Meaningful Marketing is a tremendous resource for training and for changing the way people think about marketing." -- Neal Hartman Ph.D., Sloan School of Management, MIT "Meaningful Marketing is, without exception, the best marketing book of the last decade." -- Jim Kouzes, chairman emeritus of the Tom Peters Company "Never have I seen a business book so thoroughly researched, yet written in such a reader-friendly way." -- Craig Kurz, CEO, The HoneyBaked Ham Company This edition of Meaningful Marketing includes a FREE one-hour audio CD! Doug Hall is the founder and CEO of the Eureka! Rancha corporate innovation and research think tank focused on helping top corporations develop meaningfully more effective ideas for growing their brands. The Ranch client list includes Bank of America, Johnson & Johnson, The Ford Motor Company, Procter & Gamble, Frito-Lay, Circuit City, and Pfizer. Doug and the Eureka! team have been named one of America's top marketing and innovation resources by Inc. Magazine, A&E Top 10, CIO Magazine, The Wall Street Journal, CNN, CNBC and DATELINE NBC. Known for his plain talk, bold approach and caffeinated energy, Doug is a chemical engineer by education and a ten-year veteran of Procter & Gamble Brand Management. Beyond his corporate work, Doug hosts the national radio show BRAIN BREW from PRI, Public Radio International. Jeffrey Stamp Ph.D. is Vice President of R&D at the Eureka! Ranch. Known for his intelligent, inspirational and intense approach, he's also a product development scientist holding patents in a broad range of fields. Both Doug and Jeffrey live in Cincinnati, Ohio. Used Book in Good Condition